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Trying to prove your crazy idea might just work or stop a train wreck of an idea from happening? Research and evaluation are your friend!

When you manage a bunch of creative types, you try to provide opportunities for creativity and fun whenever you can. When I started Blue Ink, I wanted us to be about originality, so creativity has to be a natural part of that. I aim for my teams to be proud of their work and to excel at what they do, so when it came to our blog, of course they wanted team names. :) What was I to do? They're proud of their teams and the helpful advice they can offer others, so of course, I sai

Successful social media channels are all about planning. Check out this easy-to-follow social media plan.

Non-profit organizations rely on public perception and goodwill. This article walks you through the importance of a solid reputation.